AGAM 21
Identity design, project and stakeholder management, and broadcast design for Arup’s AGM, focusing on the theme of Influence as a core pillar of Arup’s strategy.
Event Identity, Art Direction, Storyboarding, Broadcast Design, Graphic Design
Arup’s 2021 Annual General Meeting focused on “Influence,” a key strategic theme, gathering leaders worldwide in a virtual format. I led design production, handling branding, animation, and broadcast visuals for this flagship campaign in the new brand.
In collaboration with animators, we used Cinema 4D to illustrate individual spheres of influence merging to form a larger sphere, representing collective strength. As part of a refreshed brand rollout, I ensured consistency in visual storytelling across broadcast materials, presentation backdrops, and the event’s Microsoft Teams App interface. The cohesive identity underscored the theme of influence and was well received by attendees.









AGAM 21
Identity design, project and stakeholder management, and broadcast design for Arup’s AGM, focusing on the theme of Influence as a core pillar of Arup’s strategy.
Event Identity, Art Direction, Storyboarding, Broadcast Design, Graphic Design

Arup’s 2021 Annual General Meeting focused on “Influence,” a key strategic theme, gathering leaders worldwide in a virtual format. I led design production, handling branding, animation, and broadcast visuals for this flagship campaign in the new brand.
In collaboration with animators, we used Cinema 4D to illustrate individual spheres of influence merging to form a larger sphere, representing collective strength. As part of a refreshed brand rollout, I ensured consistency in visual storytelling across broadcast materials, presentation backdrops, and the event’s Microsoft Teams App interface. The cohesive identity underscored the theme of influence and was well received by attendees.
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AGAM 21
Identity design, project and stakeholder management, and broadcast design for Arup’s AGM, focusing on the theme of Influence as a core pillar of Arup’s strategy.
Event Identity, Art Direction, Storyboarding, Broadcast Design, Graphic Design
Arup’s 2021 Annual General Meeting focused on “Influence,” a key strategic theme, gathering leaders worldwide in a virtual format. I led design production, handling branding, animation, and broadcast visuals for this flagship campaign in the new brand.
In collaboration with animators, we used Cinema 4D to illustrate individual spheres of influence merging to form a larger sphere, representing collective strength. As part of a refreshed brand rollout, I ensured consistency in visual storytelling across broadcast materials, presentation backdrops, and the event’s Microsoft Teams App interface. The cohesive identity underscored the theme of influence and was well received by attendees.