Arup Brand Hub
and Global Refresh
Design and implementation of the refreshed Arup brand globally, including brand guidelines and establishing a network of Brand Ambassadors to maintain brand integrity across all offices.
Branding, Graphic Design, Digital Design
Arup’s 2020 brand refresh aimed to align with the organisation’s evolving identity. My role was to create the Brand Hub—a comprehensive digital resource for brand guidelines, templates, and best practices.
I also established the UKIMEA Brand Ambassadors network, ensuring a seamless brand rollout and supporting teams with on-brand resources. As a Brand Ambassador Lead, I advised on brand application and delivered training, maintaining Arup’s visual integrity across all disciplines globally.
Arup Brand Hub
and Global Refresh
Design and implementation of the refreshed Arup brand globally, including brand guidelines and establishing a network of Brand Ambassadors to maintain brand integrity across all offices.
Branding, Graphic Design, Digital Design
Arup’s 2020 brand refresh aimed to align with the organisation’s evolving identity. My role was to create the Brand Hub—a comprehensive digital resource for brand guidelines, templates, and best practices.
I also established the UKIMEA Brand Ambassadors network, ensuring a seamless brand rollout and supporting teams with on-brand resources. As a Brand Ambassador Lead, I advised on brand application and delivered training, maintaining Arup’s visual integrity across all disciplines globally.
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Arup Brand Hub
and Global Refresh
Design and implementation of the refreshed Arup brand globally, including brand guidelines and establishing a network of Brand Ambassadors to maintain brand integrity across all offices.
Branding, Graphic Design, Digital Design
Arup’s 2020 brand refresh aimed to align with the organisation’s evolving identity. My role was to create the Brand Hub—a comprehensive digital resource for brand guidelines, templates, and best practices.
I also established the UKIMEA Brand Ambassadors network, ensuring a seamless brand rollout and supporting teams with on-brand resources. As a Brand Ambassador Lead, I advised on brand application and delivered training, maintaining Arup’s visual integrity across all disciplines globally.