Digital Horizons 2024
Designing and illustrating an identity for a hybrid event exploring digital solutions that drive sustainability across the built environment and natural world.
Graphic Design, Illustration, Event Identity, Campaign, Art Direction
The Digital Horizons event convenes Arup experts and industry leaders to explore how digital solutions can promote a sustainable future within the built environment and natural world. By examining the transformative role of AI, the series addresses scaling these solutions effectively.
I led the design team, collaborating closely with internal stakeholders to shape and manage the project brief. We emphasised real-world digital solutions using a Cinema 4D paper effect to create a tactile feel, while animated blue digital currents underscored themes like digital twins and data lakes. The suite of illustrations was crafted for social media, presentations, and event backdrops, encapsulating the digital theme in a cohesive visual language.
Digital Horizons 2024
Designing and illustrating an identity for a hybrid event exploring digital solutions that drive sustainability across the built environment and natural world.
Graphic Design, Illustration, Event Identity, Campaign, Art Direction
The Digital Horizons event convenes Arup experts and industry leaders to explore how digital solutions can promote a sustainable future within the built environment and natural world. By examining the transformative role of AI, the series addresses scaling these solutions effectively.
I led the design team, collaborating closely with internal stakeholders to shape and manage the project brief. We emphasised real-world digital solutions using a Cinema 4D paper effect to create a tactile feel, while animated blue digital currents underscored themes like digital twins and data lakes. The suite of illustrations was crafted for social media, presentations, and event backdrops, encapsulating the digital theme in a cohesive visual language.
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Digital Horizons 2024
Designing and illustrating an identity for a hybrid event exploring digital solutions that drive sustainability across the built environment and natural world.
Graphic Design, Illustration, Event Identity, Campaign, Art Direction
The Digital Horizons event convenes Arup experts and industry leaders to explore how digital solutions can promote a sustainable future within the built environment and natural world. By examining the transformative role of AI, the series addresses scaling these solutions effectively.
I led the design team, collaborating closely with internal stakeholders to shape and manage the project brief. We emphasised real-world digital solutions using a Cinema 4D paper effect to create a tactile feel, while animated blue digital currents underscored themes like digital twins and data lakes. The suite of illustrations was crafted for social media, presentations, and event backdrops, encapsulating the digital theme in a cohesive visual language.